THE ADVERTISING Standards Authority (ASA) has received more than 1000 complaints about the Christian party’s “There is definitely a God” advertising campaign.

Some of the complainers have claimed that the ad was “offensive” to atheists, although I guess the decision by the ASA not to launch an investigation indicates that that claim was treated with the seriousness it deserved. My, you must be a delicate little flower indeed if the mere affirmation of faith by others is “offensive” to you!

I don’t believe for a second that a single atheist was remotely offended, and even if that were the case, it’s hardly a reason to ban an advert. Unfortunately, what seems to be happening is that individuals and organisations are using complaints procedures, not necessarily to maintain standards of decency or whatever, but to stymie an opposing point of view.

Politicians are at it too. In the past, any MP accused of dodgy practices could be exposed to the media glare and held to account. Now, if you don’t like a particular public figure, make a complaint to the police. Yes, it will waste police time and resources, but you’ll get a headline or two out of it and it’s not as if the police have got anything better to do (oh, and it’s also useful to have at least a shadow of an actual complaint to level against him). 

I don’t suppose New Scotland Yard are entirely enthusiastic about being drawn into political fights in this way. But if a complaint is made then obviously they have to act upon it.

I just can’t shake the feeling that some recent complaints have been mischevious at best and vexatious at worst.

Just like the complaints against the Christian party ads. 

The ruling by the ASA, although the right one, concerns me. It said that the ad fell outside its remit because it was election material. Does that mean that if a non-party political organisation — a church, for instance — wanted to proclaim the Gospel along the lines of: “For God so loved the world that He gave His only Son so that all who believe in him shall not perish but have everlasting life”, then that would be investigated on the grounds that the church could not substantiate the claims behind that statement?