JOHN Prescott is right, of course, to hail the viral impact of the Daniel Hannan video on YouTube as a sign of things to come.

I was about to write a second paragraph along the lines of “The way politics is covered is changing for good…” But that’s wrong. The growth of YouTube, blogging, Twitter and other forms of new media aren’t about “coverage” of politics because ‘coverage” is a one-way street; journalists tell us what they think we need/want to hear/read and we listen.

No longer. “Coverage” now means interactivity, dialogue, the electorate contributing their own perspective to the story of the day, or, indeed, breaking and shaping their own stories. The traditional (I hate the expression “dead tree press”) media just can’t do that. 

I was chatting to Tory MP Douglas Carswell (Hannan’s co-conspirator, as it happens) in the Members’ Lobby this week, and we were reflecting on the power of YouTube after the Hannan phenomenon (needless to say, he disagreed with my view that Hannan shouldn’t have attacked his prime minister on foreign soil, but let’s not re-open that one here). Not for the first time, I speculated about the scenario of every single candidate standing in all 646 seats in a general election each having a personal blog which they updated regularly throughout the campaign without interference from their parties’ HQs.

Scary stuff. And pretty chaotic, in all likelihood. That kind of development would radically change the whole nature of the party system. Who would want to be a general election co-ordinator when most, if not all, of your candidates were uploading their daily thoughts onto YouTube?

If anyone out there has an idea about how new media could change politics in general and general elections in particular, feel free to let us know.