I’VE ALWAYS been a bit sceptical about political primaries in the UK.

I saw them as something that was only supported by West Wing fans who, deep down, wished they were involved in US, rather than UK, politics. And I could never get my head around how they could work in a country where broadcasting was so tightly regulated and where paid-for political advertising by candidates — a cornerstone of the US system — simply couldn’t happen.

But then along came Web 2.0, specifically YouTube, and I started to see the potential, not just for open primaries but more widely for political campaigning.

We’re expecting the result of the Conservatives’ Totnes open primary selection any minute (I’ll check to see whether it’s been announced before I hit “publish”). If, as Anthony Painter suggests, 10,000 electors have taken part in the process, then it can be considered a resounding success — and a success of lasting significance to British politics.

For a start, just consider the running jump of a start the new candidate will have to his/her campaign, having the support already of a large number of voters who will now feel they have a vested interest in their candidate’s success at the general election and beyond.

But beyond Conservative politics, will the other parties, including Labour, now be able to resist going down the same path? If engagement with the electorate is important (and it is), then the Conservatives may well have shown the rest of the country how to do it.

One caveat: I mentioned YouTube as a cheap way of getting your message across as a candidate in an open primary. Yet I don’t seem to be able to find anything on YouTube that’s at all connected with the Totnes primary. Perhaps there were restrictive rules imposed on candidates to prevent them campaigning in this way? Or maybe their campaign videos are on a separate site? I ask out of genuine interest; I’d really like to see how the candidates got their message across.

UPDATE at 1.45 pm: According to conservativehome, Dr Sarah Wollaston has won the Totnes selection on a staggering 25 per cent turn out. Gosh.