DAVID Cameron has a problem.

The electorate, in its wisdom, neither like nor trust him. They just don’t think there is any substance beneath the image. They know that his manoeuvring on Europe, climate change and tax is nothing more than that: manoeuvring, devoid of principle.

They suspect that the so-called “detoxification” of the Tory brand has been 100 per cent public relations, zero per cent substance.

That he remains ahead in the polls is undeniable. Yet no-one can claim that even after more than 12 years of Labour, there is any enthusiasm at all for a Cameron-led government.

Cameron is seen, rightly, as a man of no substance, a leader who simply follows the prejudices of his own party while pretending to the world beyond it that the party itself has changed, that it is no longer the economically incompetent and socially intolerant force that it was in the ’80s and ’90s.

But there’s the rub: devoid of principle, courage and true leadership ability though he is, Cameron is the best the Conservative Party has!

Think about that. After more than 12 years in opposition, after three consecutive defeats in a row, Cameron is the best available leader they have. What an indictment!

Even in its darkest days, Labour was never short of leadership material at the top of the party. The same is still true. But imagine if Labour actually pulls off a fourth election victory this year – who, then, could take over the reigns at the Tory Party? Osborne? Davis? Hague, again?

Cameron’s party might be riding high-ish in the polls right now (let’s face it: 37-40 per cent is, for the Tories, pretty stratospheric), but they cannot deny that some really serious doubts persist about whether their man has the qualities the public want to see in a Prime Minister.